Little Black Dress Initiative

What is the Little Black Dress Initiative?  The Little Black Dress Initiative (LBDI) is a Junior League of Rockford (JLR) advocacy campaign held April 15 through April 19, 2019. We encourage JLR members and outside participants to wear black attire to illustrate we are united as an organization and to bring awareness to the mission of the Junior League of Rockford.

What is the fundraising goal? Our goal is for each Advocate to raise $200 or more!

What do the funds support?  All funds raised during the LBDI week will go towards the Junior League of Rockford’s mission of promoting voluntarism, developing the potential of women and improving the community through the effective action and leadership of trained volunteers.

How can you participate?

    • WEAR BLACK to show solidarity with Junior League of Rockford! Participants do not need to be Junior League members.  All community members are welcome and encouraged to participate.
      SPONSOR A PARTICIPANT If you don’t want to wear black, you can still support the cause by sponsoring a participant!  To support your participant, you may either deliver cash or check directly to them, or online through our JLR LBDI 2019 Fundrazr page
    • SPREAD THE WORD Share a link to our Facebook page or our LBDI fundraising page:
    • JOIN US at LBDI events:
PUB 815

Thursday, April 11 at 6:30 p.m.

Sustainer Spring Social & Little Black Dress Initiative Kickoff at

PUB 815!


Monday, April 15 from 2:15 p.m. – 3:45 p.m.

Girls Who Code!  Barbour Language Academy


Tuesday, April 16 from 6:30 p.m. – 8:30 p.m. 

JLR GMM – Giovanni’s

510 threadsEuroStyleSheSheBoutique

Wednesday, April 17 from 12:00 p.m. – 7:00 p.m.

Sip, Snack, and Shop at 510 Threads and Eurostyle+ featuring a selection from She She Boutique. 15% of sales will go to support JLR!

Sam's Ristorante & Pizzeria

Thursday, April 18 from 10:30 a.m. – 11:00 p.m.

Eat at SAMS Ristorante & Pizzeria.  A percentage of sales for dine in or carry out only (no delivery) will be donated to support JLR!  

Bath and Body fusion

Friday, April 19 from 11:00 a.m. – 6:00 p.m.

Shop at Bath & Body Fusion. 10% of sales will be donated to support JLR!