Little Black Dress Initiative

What is the Little Black Dress Initiative?    The Little Black Dress Initiative (LBDI) is a global initiative started by the Junior League of London to raise awareness of the impact of generational poverty. Advocates wear one black dress (or outfit) for five consecutive days to illustrate the effects poverty can have on a woman’s access to resources, her confidence and professional opportunities. Each Advocate wears along with her dress a pin that reads “Ask Me About My Dress,” which invites dialogue among colleagues, friends and strangers about this important initiative.

Help us end poverty in Rockford by supporting our LBDI initiative- Click here to Donate Now.

There is a
Solution to
end poverty

This year, The Junior League of Rockford is participating in the global Little Black Dress Initiative on April 23 to April 27, 2018. Members will wear the same black dress or outfit for five consecutive days with a pin that requests the public to “Ask Me About My Dress” with the goal of sparking conversation and spreading awareness of the initiative and its objectives. It’s not about accessorizing.   It’s not about changing shoes.  It’s about taking a walk in someone else’s shoes.  This experiential approach to raising awareness helps advocates speak from a personal, heartfelt position.

Join us and give a voice to hidden poverty 

Please join our effort by wearing a black dress (or a black tie/bow tie for men) every day between Monday, April 23 to Friday, April 27, 2018. This is a community effort open to all to join!  Please post daily pictures on your social media accounts with the official hashtag #TheLBDI to bring awareness to your commitment to help end poverty in Rockford. #FindYourPower

Did you know…

  • Child poverty rates: In Winnebago County, 43,858 people are living in poverty, or 15.6% of the population. Of those under age 18, 23.4% (or 15,464 people) are living in poverty. (2016)
  • Child poverty population: In 2015-16 year, the high school graduation rate for low income students in Winnebago County was 60.6%, compared to the state average of 75.4%.
  • Living Wage:  In Winnebago County, the living wage calculator for annual income for a one parent family with 2 children is $59,706 to make ends meet, yet the average amount that families fall short annually is $10,449.

The LBDI is not just about a week wearing a black dress. It is about harnessing the power of our community to make a difference.


Coming Soon!